Felipe started with a simple contradiction: a skeleton who was not scary at all. He was quiet, imaginative and lonely, living in a closet and trying to find something interesting to do.
Start with the character
The early Felipe stories focused on boredom, problem-solving and friendship. That gave the project room to introduce monsters who also turned their stereotypes inside out: Gummy the toothless werewolf, Sunny the sun-loving vampire and Runny the not-so-wicked witch.
Build the neighborhood
As the cast grew, Toonstone became more than a setting. Houses, shops, odd jobs, holidays and recurring neighbors made it possible to tell short stories, build games and create activity pages that all felt like part of the same world.
Then let the format change
Felipe moved through illustrated books, browser and mobile games, printable activities, recipes, music and the ongoing webcomic. The art style changed over the years, but the main idea stayed the same: monsters are more interesting when you get to know them.